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The Great Lost Art of Entertainment

High School, Interdisciplinary

Description of Unit

In this task, high school will plan, organize, manage, and host an entertainment, travel, or tourism event for their community or school. In small groups, students will research the history of tourism, school and community needs, and the basics of the travel and tourism industry. Based off their new knowledge, they will choose the type of event to plan, decide what kind of entertainment or attractions to feature, determine how to invite and accommodate guests, and manage the logistics of the event. 

This guide links the unit, The Great Lost Art of Entertainment, to the Texas Essential Knowledge and Skills (TEKS) for high school students. The Great Lost Art of Entertainment is an interdisciplinary unit that allows students to explore their interest in the travel and tourism management field. After researching the field, students will plan and host a travel or tourism event for their community or school. For example, students could research, plan, and host a fall festival, booster club benefit, choir or theatre banquet, or any similar school or community event. The task has connections to English language arts and career and technical education. The following document includes the applicable TEKS and the details of the unit, The Great Lost Art of Entertainment. The final section of this document presents the applicable Texas College and Career Readiness Standards adopted by the Texas Higher Education Coordinating Board (THECB) on January 24, 2008. 

Phase I. Learning Experiences

  1. As a class, ask students to discuss their all-time favorite vacations. 
    1. Where did they go? 
    2. How long did they stay? 
    3. What types of things did they do? 
    4. Was the vacation relaxing? Why? 
    5. Were there parts that were stressful? Why?

      Now ask them to change their perspective in thinking about the vacations. Have them discuss the people who worked behind the scenes to make the vacation successful. 
    6. Travel agents? 
    7. Airline employees? 
    8. Resort managers? 
    9. Entertainers? 
      How did the people working behind the scenes make the guest experience more enjoyable? 
  2. Invite a travel agent to join the class as guest speaker. The speaker can teach the students practical information about customer service and planning issues associated with the career field. One option to consider is holding a video chat with an agent. Allow about 15–20 minutes for the guest to speak and an additional 10–15 minutes for questions from the students. If you are unable to find a guest speaker, there are many videos available online that explain more about working in the industry (e.g., A Career as a Travel Agency Consultant)
  3. Divide the class into small groups of three or four students. These student groups will research the history of tourism, what it looked like in the past, how it has evolved, and what it might look like in the future. Students will note connections between the tourism industry of the past and how it functions today. They should pay special attention to changes in costs, guest expectations, and technologies (particularly how evolving technologies have impacted guest experiences).
  4. Have groups draw a timeline of major events and create a short skit for a travel agency 100 years in the future.

  5. Help students develop their career-specific technical vocabulary by examining the vernacular of the travel and tourism industry. Are they familiar with terms such as adventure industry, bed and breakfast, blackout dates, deferred payment processing, event organizer, ground operator, low season, or metrics? Have each student research a vocabulary term unique to customer service in the hospitality and tourism industry and produce a creative two-minute presentation to teach the term to the class. 
  6. Have students brainstorm about what kinds of events might attract people in their school or community. They will create a giant mind map of their ideas on a bulletin board. Questions they should consider include the following:
    1. Could they organize such an event in the school or the community?
    2. Could it be profitable?
    3. Who is the audience?
    4. What logistics must be worked out?  

The groups will develop a rough timeline of tasks they must complete as they plan their event. They should consider features such as the event venue, guests, entertainment, food and beverage, and transportation. 

Phase II. Independent Research

A. Research process 

  1. Selecting a topic. In small- to medium-sized groups, students will research human behavior, school and community needs, and the basics of the travel and tourism industry. Their research will help them decide on a type of event to host in their school or community (e.g., fall festival, booster club benefit, community social, choir or theatre banquet). When the groups have decided on an event to host, they will begin thinking about what kind of entertainment or attractions to feature, how to invite and accommodate guests, and how to manage the logistics of the event. 
  2. Asking guiding questions. Once students have decided on the type of event they wish to organize, each group should develop five to seven guiding questions to direct their research. Examples to consider include the following: 
    1. What types of activities, attractions, and venues should we consider as we plan our event? 
    2. What kind of events fit our budget? 
    3. What types of events will be well received? 
    4. What potential safety, health, and environmental hazards must we consider as we plan our event? 
    5. What steps must be prioritized in the decision-making process to organize a successful event? 
    6. What kind of venue best fits the event? 
    7. What kind of collaborations with related industries (e.g., lodging, food and beverage service, transportation) must be arranged to provide an all-inclusive experience for the customer? 
    8. What marketing techniques will be most useful in promoting the event? 
  3. Designing a research proposal. The student groups should include these components in the research proposal: 
    1. The type of event to be planned and hosted
    2. Guiding questions to research (These will become the foundation of the planning, organizing, and execution of the event.)
    3. A plan for finding previous examples of successful events to use as a model for the product (Students should consider the advantages and disadvantages of various events.)
    4. A list of primary and secondary resources to consult
    5. A five-minute oral presentation to the teacher and/or event sponsors detailing the logistics of the event
    6. A working timeline or checklist to help the students map out and budget time  
  4. Discussing progress. The student groups will provide the teacher with periodic updates to discuss directions, any confusion, and potential changes to their plans. These meetings can be used to encourage and bolster risk taking and problem solving.
  5. Creating a timeline. Revising the timeline created in Phase I, the students will map out goals and deadlines for the project. The students should understand that successful workers in the travel and tourism industry develop and utilize productive work habits, such as organization, time management, and initiative.  


B. The product  

The student groups will work with local vendors, event sponsors, and their school or community to plan, organize, manage, and host an entertainment, travel, or tourism event (e.g., fundraiser, festival, show, banquet). The event should last at least one hour and showcase what they have learned about working in the travel and tourism industry. Students will create a business plan and marketing tools to promote the event. Afterward, they will distribute a questionnaire or survey to analyze guests’ reaction to the execution of the event.  

C. Communication  

Students will give two five-minute presentations. The first presentation, to take place prior to the event, will detail the logistics and propose a preliminary business plan to the teacher and mentors for suggestions and approval.  

After the event concludes, teams will give another five-minute presentation. This presentation will allow them to analyze guest comments (from a follow-up survey), propose improvements for future events, and reflect on successes and failures. 

D. A completed project consists of: 

  1. The research proposal 
  2. A journal, research log, note cards, or resource process sheet 
  3. A business plan that details how the organizer(s) will cover expenses for the event
  4. A five-minute oral presentation to the teacher and/or event sponsors detailing the logistics of the event 
  5. Marketing materials to promote the event (e.g., brochures, flyers, print or media ads, social media posts) 
  6. A planned, managed, and executed entertainment, travel, or tourism event (e.g., fundraiser, festival, show, banquet) for the community or school 
  7. A guest questionnaire or satisfaction survey 
  8. A five-minute presentation detailing the outcomes of the event  

Teachers should use the TPSP High School/Exit Level Rubric to assess each standard of the student’s learning and follow up with the student on where the product falls on a scale of novice, practitioner, expert, innovator, or originator. 

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