Skip to content Skip to footer
TPSP logo

Description of Unit

The student imagines himself or herself as the webmaster of a candidate for public office who wants to take his or her message to the citizens more directly than simply through television appearances or press releases. To that end, the webmaster is responsible for developing a website that will attract a high number of readers and give the candidate an opportunity to talk directly to those readers. In addition to standard, static web pages featuring the candidate’s party’s platform, the candidate’s press releases, biography, and so forth, the webmaster should also aim for an interactive experience by providing “new media” features such as, blogs, podcasts, discussion boards, image galleries of the candidate on the road, live chats, or user-submitted questions to which the candidate provides answers.

This guide links the Candidate Z in 2016 unit to the Texas Essential Knowledge and Skills (TEKS) for tenth and eleventh graders. Candidate Z is a technology unit that allows students to explore the increasingly important relationship between politics and the Internet, specifically the ways in which the Internet can enable candidates to interface more directly with the voters. Candidate Z also has interdisciplinary connections to government and political science. For example, students will become familiar with different styles and forms of leadership, political socialization, and communication techniques that influence perception, attitudes, and behavior, as covered in the social studies TEKS. They will also see the importance of voluntary individual participation in the U.S. democratic society, as the United States Government section of the social studies TEKS requires. The following document includes the applicable TEKS and the details of the Candidate Z unit. The asterisks indicate the TEKS that are testable on the State of Texas Assessments of Academic Readiness (STAAR). The final section of this document presents the applicable Texas College and Career Readiness Standards adopted by the Texas Higher Education Coordinating Board (THECB) on January 24, 2008.

Phase I. Learning Experiences

Students visit websites of real candidates for office, as well as websites for the Democratic and Republican parties and the White House, to get a sense of the kind of content voters typically find on such websites. Students will also get a sense of the kind of visual aesthetic that is considered appropriate for a professional candidate’s web presence.

Phase II. Independent Research

A. Research process 

  1. Selecting a topic. Each student creates a candidate, including sketching a brief biography and list of positions on various issues. They can base their creation on a contemporaneous or past political figure, or they may create a completely fictitious one. 
  2. Asking guiding questions. Once students have created their candidate, each student should think of three to five guiding questions, such as: 
    • How do I create a website, including both static web pages and database-driven dynamic pages? What tools do I need to acquire and what technologies do I need to learn? 
    • What are some effective or creative ways that a candidate might use his or her website to attract the attention of voters? How can I make this website more interesting and attractive to voters than traditional political candidate websites, so that voters will return to the site again and again, and even become inspired to take an active part in the political process? 
    • Once a voter is at the website, what kinds of information does the candidate want to impart to those voters, and how does he want to impart it? What can I, the webmaster, do to present this information in a visually-appealing and consistent manner? 
    • How can I make the site interactive, so that the voters can communicate with the candidate as readily (or almost as readily) as the candidate communicates with the voters?
    While these examples are general, the student’s questions should be specific to the chosen topic. The questions should lead him/her to form individual research-based opinions. The student should also develop a hypothesis or some possible answers to the questions.
  3. Creating a research proposal. The student should include numerous components in the research proposal:
    • The guiding questions created in Phase II, A, 2, along with preliminary, brief, hypothetical answers to the questions. 
    • A budget, outlining the cost of creating and operating a website, such as the cost of a domain name and a hosting plan, including different prices for different levels of hosting services and a discussion of which level of hosting service seems most appropriate for a national candidate’s primary website. Also included will be any software or tools necessary to get the job done (for instance, Macromedia Dreamweaver). 
    • A preliminary sitemap, outlining each section of the website and detailing what kind of content each section will house. 
    • A plan for learning how to create a website, including what resources the student will use to learn HTML, CSS, a scripting language of the student’s choice, and a database of the student’s choice (including SQL), be they books or websites. Students should also investigate how pre-existing software, such as the Wordpress blogging software or the PHPBB discussion board software, can be plugged into the candidate’s website in lieu of creating such software from scratch; this would include advantages and disadvantages of choosing readymade software over homemade software or vice versa.
  4. Conducting the research. After the teacher has approved student proposals, each student begins using the resources he/she has identified and others he/she may encounter. During this stage, the student will need to keep a log, note cards, and/or resource process sheets for all the sources he/she uses and what he/she learns from each one. The student will study either the books he/she bought or the website he/she found to learn the various technologies necessary to create a website, flesh out the candidate he or she has created, and solidify what the sections of the website will be. The student answers his or her guiding questions more completely during this research period, keeping detailed notes tracking how his or her thinking has changed or developed during this time, including successes and frustrations.

B. The product 

The student demonstrates his or her knowledge of web technologies by creating the proposed website, creating an aesthetically-pleasing and professional design and then populating that design with content about/by the fictitious candidate. The more advanced the site is—without going entirely over the top, of course—the better; for instance, a static site with little more than press releases and biographical information would be less interesting than a site with static content plus a blog written by the candidate and his advisors that is updated on a regular basis, which in turn would be less interesting than a site with static content, a blog, and a discussion board where the candidate rolls up his sleeves and answers voters’ questions. 

The point is to create an interactive website that gives voters access to the candidate to an unprecedented extent; this should encourage the student to think about the nature of democracy, especially its participatory aspects, including both advantages and disadvantages to the idea of an easily-accessible candidate. 

C. Communication 

The student presents the various sections of his or her website and introduces the class to his or her candidate, without going into too many details of the candidate’s policy positions beyond perhaps placing the candidate on the liberal-conservative spectrum, or of what it takes to create and operate a website beyond perhaps explaining how HTML, CSS, a scripting language, and a database interact with each other to generate dynamic content with an aesthetically-pleasing look and feel. 

The student also discusses issues of interactivity and the decision to make the candidate more accessible to voters, including the advantages and disadvantages mentioned above, explaining why candor and transparency is important for a candidate interested in reaching the voters through non-traditional media, as well as the potential pitfalls that candor and transparency can lead to. 

D. A completed project consists of:

  1. The research proposal
  2. The budget
  3. Sitemap
  4. A log, note cards, or resource process sheets
  5. Printed screenshots of key sections of the website, or a URL to the actual site
  6. A Works Cited Page
  7. An audiotape or videotape of the presentation, including the unscripted Q&A session
Back to top.